So far, we have covered Finding Your Niche and The Editorial Calendar. Today, it is all about the appearance of your blog. If you follow many blogs, you will realize that there are MANY different ways you can lay out your blog. You can make it as high tech or as simple as you wish. It is all about personal preference. But, there are a few tips I would recommend.
Tip #1: Make it Clean
When I say clean, I am not referring to soap, water, and a rag or making it profanity free. I am referring to the background colors and design. When people open your blog, you do not want them to immediately feel sick. Your background should be simple, not overdone. So, choose a background photo or image that isn’t too busy.
Also, they need to be able to read your content through the panel background colors; this includes your main panel and sidebars. For example, don’t choose a light yellow font color on a white background. If you choose a light background, then choose a bold color and vice versa. You do not want to give you readers a headache while attempting to read your content. And, you do not want them to get frustrated and never visit your blog again.
Readers will not search everywhere to find what they are looking for. Make sure you have the most important links at the top of your site.
I recommend putting your social media icons, contact info, and advertising information at the top of your blog or links to this information.
Tip #3: Don’t Overdo It
You do not want people to type in your blog URL, press Enter, and immediately be hit in the face with too much at once.
What am I referring to?
Too many advertisements… Too many photos… Too many links to sift through…
In a nutshell, too many bells and whistles.
If a reader opens your blog and they feel confused and taken advantage of (ads, for instance), that is going to be a huge turn off. How do I know? Because I am a blog admirer, reader, and follower myself. And, I do not want to feel like I am attending a circus when I read a blog.
I like to read blogs that invite me in and do not try to overwhelm me, if that makes sense.
Keep it Simple!
Your content and amazing photos should outshine anything else on your space!
Tip #4: Choose a Color Scheme
When designing your blog, you need to consider the colors you will use. They need to compliment each other and seem seamless. Your background, logo, menu links, panels, borders, and button colors should all go together. It will be one of the first things readers notice when they pull up your blog. If your color choices do not appear thought out, then it could turn people away.
You want your blog to immediately invite readers in and colors will definitely either put a smile on their face or make them frown. I can’t tell you how many blogs I read because their color choices stood out to me.
We all do not have the same tastes and interests. So, what one person finds appealing may be something that turns another person away. So, be genuine in your color choices. Choose what you think looks awesome!
Now, let me explain my color choices…
I wanted to focus on a few colors and they had to be some of my favorite colors.
Side note: A lot of people think purple is my favorite color. Yes, I do like the color purple, but it is not my favorite color, especially when I am dealing with home decor, decorating, or organizing.
I knew I had to choose Pink and a Minty/Turquoise color because those are my favorites.
Then, I needed a neutral color that would compliment the pink and turquoise. I chose Gray because I am pretty obsessed with that color at the moment.
And, of course, I had to use the color Gold somewhere since it is part of my blog name.
Overall, I think these colors compliment each other pretty well and they show my personality. I understand that these may not be the colors for everybody, but I think they represent this blog wonderfully.
Stay tuned next week when I share Part 2 of my Layout & Design tips!