Originally, I was going to cover layout and design in one post. Then, my post started getting a bit long, so I decided to spread it out over two posts. My first post covered your entire blog as a whole. This week, I will focus on more specific areas. Small areas that make a huge impact and add personality to your special space.
At the beginning of my blogging journey, I had no idea I was creating a brand. Let me be honest… I had no idea I was creating a brand until a couple of months ago when I received a sweet email from a long-time friend stating that she liked the business I had turned my blog into. I had never thought about my blog as a business until that point and I am so thankful she sent me that message that day. As embarrassing as it may sound, my degree is in business and the blog=business equation never ran through my mind.
So, let me help you out…
If you are running a blog, think of it as your business. Even if you just started last week, last month, or even last year. Every business has to start from the ground up. If it is worth devoting time to, then it is special to you and should be treated as such.
So, let’s focus on the marketing elements of your blog today…
Do you have one?
If you don’t, don’t feel bad. I didn’t either until about a year ago. I was just randomly creating headers for my blog with my name. And, you don’t have to hire a graphic designer to get this done. You can create one yourself. Which is exactly what I did the first three years of my blog. I used random Websites and Adobe Photoshop to create my logo and header image.
Side note: Your header image (image at the top of your blog) should be your blog logo.
Then, last year, I wanted something different that was a little out of my creativity level. So, I did some research and found exactly what I was wanting through Style Me Sweet on Etsy.
I picked out the page logo design that I liked and Mandy placed my blog name and tagline within the design. Then, I also purchased the facebook timeline cover photo.
How did I determine what logo I wanted?
I knew in my head what I liked and wanted. And, I knew when I found the design that was floating around in my head I would know. I wanted my blog name to be in a script font with loops on certain letters. I wanted it to include the colors I talked about last week; pink, turquoise/teal, and gold. And, I wanted a pennant banner. Yes, I have this thing for pennant banners at the moment! I can’t get enough of them.
I was searching Mandy’s site and saw exactly what I was looking for and that was it.
So, where do you begin?
Jot down some notes. That always helps me! And, don’t rush the process. Take time to determine what you want your logo to look like and shop around. There are tons of shops that sell premade logos that you can purchase. Or, you can create your own or have someone create one for you.
If you need some help, please feel free to shoot me an email. I don’t mind helping at all. Promise!
At the end of every blog post, I recommend adding a personal signature. I created my signature in Microsoft Word and saved it using the technique in this post.
My signature has changed several times since the beginning and I am sure it will change again in the future, and that is ok.
Adding a personal signature to the bottom of every blog post adds another personal element to your space. But, I would make sure it matches your color scheme, logo, and overall appearance of your blog. It should compliment, not distract.
When people come to your blog, they want to be able to connect the content with a face. It makes your space more relatable and helps your readers connect with you more.
I know when I click on a blog, I like to know who is behind it because it helps me visualize them completing the projects or even writing the post.
Now, don’t feel like you need to go out and hire a photographer.
All of the profile pictures I have used have been taken by my husband with our camera. Just make sure it is a high quality picture, not blurry.
I hope these two posts on layout and design have helped a little with your blog. Please don’t forget to send me an email or comment below if you have any questions.
And, if you missed my first 3 Blogging Basics posts, check out the links below: