Behind the scenes of this little blog of mine, I am continuously doing research. I try my best to learn as much as I can about the blogging world. I am trying to create better images, content, and a solid brand. Every single thing that goes on around this space has been thought out, evaluated, and re-evaluated. My logo, name, layout, sidebar, menu items, etc. have all been under the microscope at some point. And, I am sure they will go under it again many many times.
One area that I haven’t paid much attention to has been my advertising page. I mean, who really wants me to promote their brand? Sometimes, I have a hard time seeing the glass half full. It is a flaw. Then, I read one of my favorite blogger’s posts last week. Jen from iheartorganizing is doing a blogging series with all of our most wanted questions about blogging. If you haven’t checked out her series, definitely take some time to read each one.
This one was about how she monetized her blog and she called it The Bread and Butter of the Blog. Under the Sidebar Sponsors topic, she states…
Since my first go at it, I have learned that it is important to really bulk up your “advertising” page with solid and to-the-point information. Add a media kit, make your rates simple to find, sell your accomplishments and your goals for the site. The blog world is becoming quite saturated and sponsors can opt to work with many different bloggers at inexpensive rates, so mention what sets you apart from the rest.
When I saw the words, “media kit,” I started doing my research. I had heard of the words briefly in the past, but never really gave it a second thought. I found some amazing blog posts on the topic, which I used to help create mine. If you want to create a media kit, but you are completely clueless like me, definitely check out these blog posts:
How to Create a Media Kit by Bloggers Bazaar
Media Kit Checklist: 15 Must Have Items by Melissa Johnson
So, all this talk about a media kit. What in the heck is a media kit?!?!
Sometimes referred to as a press kit, your media kit consists of promotional materials about you, your blog and your brand. Your media kit is contained in one neat package that can be used to bolster your pitches to media outlets or accompany important announcements and newsworthy items about your blog or brand. (source)
So, after lots of thought and reading these articles over and over again, I decided to include the following:
- Contact Information
- About Me & The Gold Project
- Contributor Info
- Stats – which will be updated monthly
- Top 5 Most Popular Posts
- Brand Partnerships
- Advertising Interests – how I would like to work with a company
- Blogs where I have been Featured
Before touching any type of publication, I placed all of this information in a single Microsoft Word document and then started piecing it together. I used Microsoft Publisher for the actual media kit. Microsoft Word would work just as well if you feel more comfortable with that program. I decided to use Publisher because I didn’t have to create as many textboxes.
So, without further ado, here is a look at my media kit that I will update monthly. You will also find a copy under my “Media Kit” menu item at the top of my blog.
download pdf here
I didn’t want it to be too flashy. I am sure I will learn new techniques and tips along the way that will improve the look of this document. But, for now, this is it!